Based in the south of Sweden, our brand was founded in 2024 by

Sara Almosaibi Jasas - By nature a creative who became a journalist,

who turned into an artist, to keep on telling stories while embracing

her creativity, and who adores jewlery and couldn't get over not finding affordable luxury pieces.

She has always been very serious about iconic elegance, child-like authenticity and pleasure. Anyone who knows her would say her way of always elevating her look with her signature stacking of jewlery, is yet another way of of telling a magical tale.

She often found herself searching the web for statement pieces of jewelry that would allow her to sparkle, express her self & celebrate life in style. Not looking to break the bank on real diamonds, but wasn’t willing to settle for cheap glass & plastic knock offs either. Slowly it became apparent her searches were futile and she resigned, however it had planted the seed for what today is OARA.